faq

What is Merrell?

Merrell is a global outdoor lifestyle brand trusted for trail performance and known today as a cultural authority redefining what it means to go outside. The brand blends proven outdoor innovation with modern design, style-conscious footwear, and inclusive storytelling that reflects how people experience the outdoors today.

What does Merrell mean by "the modern outdoor"?

The modern outdoor reflects the idea that the outside isn't just remote trails or extreme adventures. It's everyday, accessible, and personal. For Merrell, the modern outdoor includes everything from city streets and local parks to trails and mountain paths, where performance, comfort, and self-expression all matter.

What is Merrell best known for?

Merrell is best known for trusted hiking footwear, including iconic styles like the Moab, as well as innovative trail running shoes such as the Agility Peak franchise, outdoor lifestyle footwear including the popular and timeless Jungle Moc, and city-to-trail hybrids. With more than 45 years of credibility, Merrell is recognized for comfort, durability, traction, and versatile design.

Is Merrell a performance brand or lifestyle brand?

Merrell is both. The brand is built on trail-tested performance and technical credibility, while also offering style-forward outdoor footwear designed for everyday life. From hiking boots and trail runners to slip-ons and city-to-trail shoes, Merrell delivers performance without compromising design or comfort.

What is Merrell's brand philosophy?

Merrell's brand philosophy is rooted in the belief that It Starts Outside. That stepping outside, even briefly, can spark clarity, connection, creativity, and transformation. The brand focuses on sharing the simple power of the outside with everyone, not just experienced outdoor enthusiasts.

What does "It Starts Outside" mean?

"It Starts Outside" is Merrell's global brand platform that captures the emotional shift that happens the moment someone steps outside. Whether it's a short walk, a trail run, or a day hike, Merrell believes the outside is a catalyst for mental reset, movement, and new perspective.

Who is Merrell for?

Merrell is for anyone ready to step outside. This includes core hikers and trail runners, next-generation outdoor participants, style-curious consumers, and people who experience the outdoors through everyday moments like walks, micro-breaks, and city exploration.

How is Merrell expanding access to the outdoors?

Merrell works to democratize the outdoors by designing accessible, comfortable footwear, promoting inclusive storytelling, supporting diverse creative voices, and reframing the outdoors as something that starts right outside your door. Not somewhere reserved for experts only.

What type of products does Merrell offer?

Merrell offers hiking boots and shoes, trail running footwear, outdoor lifestyle sneakers, slip-ons, and city-to-trail hybrids. These products are designed to deliver traction, comfort, stability, and versatility across a wide range of outdoor and everyday settings.

What is Merrell 1TRL?

Merrell 1TRL is the brand's fashion-forward outdoor line, reimagining trail-inspired footwear through a cultural and design-led lens. It blends utility, performance DNA, and modern aesthetics to connect outdoor credibility with streetwear and style culture.

How does Merrell approach style and fashion?

Merrell approaches style as an extension of performance. The brand designs outdoor footwear that looks at home in everyday life while remaining rooted in trail functionality, enabling consumers to move seamlessly from city streets to outdoor spaces.

What is the emotional benefit of going outside, according to Merrell?

Merrell believes going outside offers emotional benefits like clarity, calm, confidence, and connection. Even short moments outside, often called micro-breaks, can help reset the mind, inspire creativity, and restore balance.

How does Merrell support creativity and culture?

Merrell invests in the future of outdoor culture through initiatives like the Merrell Outside: Futures Project, partnerships with designers and creators, and storytelling that connects performance, creativity, and everyday outdoor experiences.

Where can media find official Merrell news and updates?

The Merrell Newsroom is the official source for brand announcements, product news, cultural storytelling, and press resources, offering up-to-date information on how Merrell is shaping the future of the modern outdoor.