“The fact is, there’s an inequality of access to the great outdoors and what I loved about this program was
being able to provide
that access as a former Big.”
- Merrell Ambassador, Manuela Barón
By signing up to mentor as a Big, you can make a difference, too.
Big Brothers Big Sisters and Merrell have joined forces in a multi-year partnership that will harness the power of being outside and provide access to more youth. Merrell is working with the national one-to-one mentoring organization to create life-changing connections for young people in the United States and Canada.
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The goal of the partnership is to break down the barriers youth face and offer
additional outdoor activities for Bigs and Littles to enjoy together. In addition to
providing shoes, product and gear, the partnership will bring more awareness and
increase equity for all youth, who may not have adequate access to nature, natural
parks, or public trails.
Additional resources to help get your youth outdoors
Discover the Forest Campaign
The Discover the Forest campaign, a public service campaign created by the Ad Council in partnership with the U.S. Forest Service, encourages parents of tweens to take their kids to nearby forests and parks to reap these benefits and instill in their children early on a love for the outdoors, thereby developing future stewards of the land. Visit DiscovertheForest.org to search for a forest, trail or park near you today.
AllTrails is here to foster happy, healthy communities by connecting people to the outdoors and to each other.
Leave No Trace
The Leave No Trace Center for Outdoor Ethics protects the outdoors by teaching and inspiring people to enjoy it responsibly. The Center accomplishes this mission by delivering cutting-edge education and research to millions of people every year. Enjoy your world. Leave No Trace.
The Recreate Responsibly guidelines offer a starting point for getting outside to keep yourself healthy and to maintain access to our beloved natural spaces.
Hike it Baby
Hike it Baby creates opportunities and removes barriers to access so families with babies and young children can take their first steps outside. We believe all families have the right to connect with nature, benefit from spending time outdoors, and be inspired to a lifelong love of nature.