MERRELL ANNOUNCES BREAKTHROUGH BREAST CANCER PARTNERSHIP

MERRELL TEAMS UP WITH BREAKTHROUGH BREAST CANCER TO HELP STAMP OUT BREAST CANCER

Merrell has joined an impressive list of companies to form an official partnership with Breakthrough Breast Cancer, a pioneering charity committed to fighting breast cancer through research, campaigning and education.

With research showing that regular exercise helps reduce the risk of breast cancer, the alliance represents a natural progression for both Merrell and Breakthrough Breast Cancer who both champion the various benefits of pursuing an active lifestyle.

The statistics surrounding breast cancer are alarming, with nearly 1,000 women dying each month from the disease while 1 in every 9 women will develop breast cancer at some point in their lifetime. However, more women than ever in the UK are surviving breast cancer owing to better awareness, screening and treatment. Merrell is creating an integrated marketing campaign that will envelope Breast Cancer Awareness Month in October to help generate awareness and communicate the charity’s key messages.

Launching in September, Merrell will leverage its official outdoor partnership with an in-store campaign that will focus on selected pink styles from the women’s Siren footwear range, when 10% of the retail price will be donated to Breakthrough Breast Cancer with every purchase. To further harness the campaign’s key messages, a research-backed PR campaign will be rolled out nationally across all media channels, supported by targeted Merrell and Breakthrough media promotions.

Breakthrough Breast Cancer is committed to the prevention, treatment and ultimate eradication of breast cancer and has partnered with a select number of companies to bring the issue to the top of the public’s consciousness.

Jonathan Pennington, UK Marketing Manager, Merrell, commented:

 “Merrell is proud to partner with Breakthrough Breast Cancer because it’s a charity that shares our firm belief that an active outdoor lifestyle helps stimulate wellbeing. The statistics surrounding breast cancer are alarming however we believe our partnership campaign will help not only to provide valuable financial support but perhaps more importantly, help communicate vital breast cancer messaging to new audiences.”

Adam Colling, Head of Corporate Partner, Breakthrough Breast Cancer, added:

“We’re thrilled to be working with Merrell this year and encouraging people to get active, whilst supporting Breakthrough Breast Cancer. The money raised through the sales of the Merrell products will enable us to continue".

MERRELL & GARMIN FORGE GROUND-BREAKING ALLIANCE

TO INSPIRE A NEW GENERATION OF OUTDOOR FANS

We are delighted to announce we have teamed up with the World’s leading mobile navigation device company and a global manufacturer of in-car sat navs, portable navigation devices, handheld GPS units, and GPS products for the marine and outdoor sectors, Garmin.

The partnership will draw on the extensive heritage of both brands and passion for getting outside to encourage exploration of the great outdoors, seek adventure and exhilaration as well as encounter new experiences.  

The partnership will see Merrell and Garmin undertaking joint campaigns, promotions, collaborations and much more. The exciting alliance will play a focal part of encouraging more people to ‘Get Outside’.

This is what Garmin had to say about the partnership – “Partnering with a footwear and clothing company is a first for Garmin and represents an exciting new phase in developing the Garmin brand and its offering. Not only does Merrell have a great name in the industry, but the alliance also gives us the opportunity to marry our understanding of the outdoor market, our product capabilities and our passion for people’s enjoyment of the great outdoors with theirs. “Adding “Both brands want to ensure that young and old reap the benefits of an active and healthy lifestyle by using our products to the full.”

To celebrate the partnership Merrell and Garmin are giving 3 lucky people a chance to win a Garmin Dakota 20 GPS (RRP £289.99) by signing up for our monthly newsletter. Click here to join our mailing list and for the chance to win (closing date May 31st 2010)*

For more information on Garmin please visit:

http://www.garmin.com

*Not open to employees, the family or friends of employees of Wolverine World Wide and Garmin. 

MERRELL ANNOUNCES US NATIONAL PARKS PARTNERSHIP

MERRELL LAUNCHES US NATIONAL PARK’S PROMOTION IN THE UK

As a proud partner of the US National Park Foundation we are celebrating with a nationwide promotion across key outdoor retailers. The promotion, which coincides with US national Park week (17^TH – 25^TH April), will run across retailers such as Blacks, Ellis Brigham, Go Outdoors, Tiso, Nevisport and lots of excellent independent retailers.

We are giving people the unique opportunity to win a once in a lifetime trip to either The Grand Canyon and Yosemite national park’s courtesy of Merrell.  In addition runners up can win Olympus Tough camera’s and Garmin Dakota 20 GPS systems, courtesy of official campaign partners Olympus and Garmin. All you have to do is visit one of our participating retailers and try on a pair of Merrell’s – easy!

In addition we have teamed up with The Independent to give lucky readers the opportunity to win the perfect kit to get you outside!

Simply visit: http://www.independent.co.uk/life-style/health-and-families/healthy-living/kit-to-get-you-outside-1938989.html

Where you can win fantastic Merrell product as well an Olympus Tough Camera and Garmin Dakota 20 GPS system to make sure you’re well equipped for the outdoors! All you have to do is fill in your details for the chance to win. What’s more is that the runners –up will receive a Merrell aluminium water bottle.

What are you waiting for? Visit one of our key outdoor retailers and The Independent for your chance to win!

See you outside!

The Merrell team

Marketing & sales Merrell Internship program

Get Outside by becoming part of the Merrell marketing & sales team in the UK

How would you like to come and work for Merrell as part of our new internship program. We are looking for aspiring marketeers to join our team and get valuable experience in the marketing and sales discipline as a short term intern, for a period of either 3 or 6 months.

If you have good commercial awareness, the ability to execute multiple projects while maintaining attention to detail. If you possess excellent organization and planning skills, Creativity and a strong work ethic as well as a passion for the outdoors, whether it be climbing, running or kayaking then this may present the perfect opportunity to get the experience required to progress your career.

For more details please contact Sophie Hickerton: Sophie.hickerton@wwwinc.com

Location: London, Kings Cross

You will be working in the UK Head offices of Wolverine Europe, in King’s Cross London

(Only Candidates who have the legal right to work in the UK will be considered)

Welcome to the New Merrell Website....

Welcome to the New Merrell website

Welcome to the brand new Merrell blog where you can keep up-to-date with all the latest news, events and all things Merrell.

You can also view and buy your favourite Merrell products from the latest footwear, clothing and accessories ranges on the new site. Alternatively you can search and find a Merrell stockist near you by clicking here.

Did you know you can also be kept updated with recent news about the brand, campaigns by joining us on Facebook

and Twitter.

So keep an eye out for news on things like product launches, brand events, competitions, brand partnerships and various ways you can be involved with the brand. Here at Merrell we love your ideas and feedback so please share yours with us below!

At Merrell, we believe that active people inspire performance products. It's a belief that defines our business, strengthens our brand and reaffirms our commitment to delivering you exceptional footwear and Clothing for all your needs be it running trail or walking a mountain or just kicking back down the pub with your mates.

Most of all, it provides us with a better understanding of what you expect from a quality outdoor product helping you Get Outside!

Thanks for checking out our new site!

See you Outside!