Wolverine World Wide, Inc. Privacy Policy
Last Updated: November 16, 2009


Wolverine World Wide, Inc. respects your privacy, and knows that you care how information about you is gathered and used. This privacy policy ("Privacy Policy") of Wolverine World Wide, Inc. and its subsidiaries (collectively, "Wolverine World Wide" or "Group", "Wolverine", "us," "we," and including Wolverine Europe Limited and Wolverine Europe Retail Limited) describes the types of personal information we gather from those persons visiting certain Internet web sites owned or operated by Wolverine World Wide, including www.merrell.com/UK (the "Site") and how we use that information.

By accessing this Site, you expressly consent to the use of your Personal Information in accordance with this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use this Site. Each time you use the Site, the current version of the Privacy Policy will apply. We reserve the right to change this Privacy Policy at any time. Accordingly, when you use the Site, you should check the date of this Privacy Policy (which appears at the top) and review any changes since the last version. If you do not agree to the changes which have been made to the Privacy Policy, please do not use this Site; however rest assured that data which we have previously collected from you will only be used in the ways notified to you under the Privacy Policy in force at the time the relevant Personal Information was collected.

What Information We Collect

In this Privacy Policy "Personal Information" means any information about you from which you can be personally identified including, but not limited to, your name; e-mail address; postal or other address; financial details; telephone or mobile telephone numbers; registration name and number; passwords; date of birth; and your purchase history.

We do not require you to provide sensitive personal information (such as information about your health, political or religious beliefs, criminal offences alleged or committed, or sexual orientation).

Any Personal Information you do provide to us will be used only in accordance with this Privacy Policy.

Please do not submit information that you do not want Wolverine to access.

How We Collect Your Personal Information

We collect Personal Information in the following ways:

(a) From you

We receive and store any Personal Information you enter on the Site or give us in any other way, including but not limited to registering with us, purchasing something from us, receiving a service provided by us, or participating in a competition, prize draw or promotion sponsored by us or providing a product review.

(b) By using cookies

In addition, we may use "cookies" to collect data relating to your general internet usage and specific usage of the Site.

Cookies are small text files that websites transfer to your computer’s web browser for storage on your computer’s hard drive. Cookies also allow us to count the number of unique and return visitors to the Site. We may use cookies to measure activity on the Site, which allows us to improve navigation throughout our Site. In addition, cookies on the Site may contain information (such as a unique user ID), which tracks the pages of the Site you have visited and the products you viewed or searched for. This information allows us to make updates to enhance your experience. Finally, we may use cookies to identify your IP address, browser version, number of visits, and similar data relating to your navigation of the internet and the Site.

Parts of the Site will not function if you do not have cookies enabled. You can set your browser to refuse certain or all cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you will not be able to use every portion of the Site.

(c) By using pixel tags

A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of the Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.

We may ask third-party service providers to use cookies and pixel tags on our behalf to collect certain information.

How We Use Your Personal Information

We may use your Personal Information for any of the following purposes:

  1. to process the registration of your on-line account and maintain your on-line account;
  2. to process and complete any orders you place with us;
  3. to provide and personalise our service;
  4. to monitor, develop and improve the Site and your experience of it;
  5. where consented to by you, to send you information by email/post/sms/telephone about existing and new Group products, offers or services that you have requested from us, or that we feel may interest you;
  6. to analyse and monitor consumer and customer activity and conduct other research;
  7. to process and deal with any enquiries or complaints you may have;
  8. to make available product reviews on the Site;
  9. to publish the results of competitions, prize draws or other promotions;
  10. to comply with our legal and regulatory obligations;
  11. for the prevention or detection of crime or breaches of our Terms of Use or Terms of Sale;
  12. to develop a knowledge base regarding our website users and customers; and
  13. to notify you about changes to our service or provide you with information about the products or services purchased from us.

Use of your Personal Information for Marketing Purposes

We may ask for your consent to use your Personal Information for marketing purposes (please see paragraph (e) above). For example, we may send you an e-mail message informing you of on-line sales that may interest you. If you do not wish to receive such messages, please select appropriately when providing your Personal Information.

Disclosure of Your Personal Information

Information about our customers and website visitors is an important part of our business and we are not in the business of selling it to others. We will share Personal Information only as described below:

  1. to other companies within Wolverine, including their agents and employees;
  2. to our business partners. For example, if you purchase goods through the Site, like any other retailer we will have to provide credit card information to our credit card processor and authenticator for payment purposes, and your name and address to the company that ships our merchandise. Similarly, to improve the products and services offered, we may share Personal Information with designers, manufacturers, distributors, licensees, marketing and advertising partners, and parties that provide support services for the Site. In all cases, we limit the information shared with partners and vendors to that which is necessary to carry out those functions;
  3. where we are required to disclose Personal Information in response to law enforcement activity or other governmental request, or when otherwise required or permitted by law;
  4. to enforce our contract or property rights, or when otherwise necessary to protect ourselves; and
  5. due to a sale or merger of one or more of our assets or any division or business line.

We may also use and disclose information in aggregate (so that no individual customers are identified) for marketing, strategic development, and other purposes.

Where Is Your Data

The Personal Information you provide through the Site is processed by Wolverine World Wide, Inc. in the United States of America and may be transferred to other members of the Group or other third parties as described in the previous paragraph. For example, if you make a purchase through our Site, your Personal Information will be transferred to members of the Group and our vendors in the Netherlands and the United Kingdom in order to fulfil your order and help you with any enquiries you may have about that order. Some of the companies or other third parties to whom your Personal Information will be disclosed, including members of Wolverine World Wide and our vendors or service providers, are located outside the European Economic Area, in countries which do not provide the same level of protection to personal information. This includes the United States of America. Whether the Personal Information you provide to us is processed by Wolverine or our vendors within the EEA or outside of it, we will take steps to ensure that your Personal Information will be afforded the level of protection required of us under applicable data protection legislation and this policy.

Security Of Your Personal Information

The security of your Personal Information is important to us, and we are committed to handling your customer information carefully. We make reasonable efforts to follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. For example, we have implemented technology (such as encryption software, secure servers and firewalls) intended to reduce the risk of accidental destruction or loss, or the unauthorised disclosure or access to such Personal Information, appropriate to the nature of the data concerned. No method of transmission over the Internet, or method of electronic storage, however, is completely secure. Therefore, we cannot guarantee the security of any data you disclose to us online, and in accepting the terms of this Privacy Policy by using the Site you accept the inherent risks of disclosing data online and agree that in no event will Wolverine be liable for any breach of security or unauthorised third party intrusion, unless this is due to our negligence or willful default.

Other Web Sites

The Site may contain links to websites of retailers or other third parties ("Third Party Websites") who (1) are not affiliated with Wolverine, (2) are outside our control, and (3) are not covered by this Privacy Policy. Links provided to Third Party Websites on the Site are provided to you only as a convenience and the inclusion of any link does not imply reliability and endorsement by us of the content of any such Third Party Websites. Wolverine is not responsible for the privacy practices of Third Party Websites, which may collect and use information from you in a manner different to how we do so and accordingly the use of such Third Party Websites is entirely at your own risk. For relevant information, you should review the privacy statements or policies of any Third Party Websites before using them and direct any questions or comments about their contents to the relevant website provider.

How To Access or Change Your Data

If your name, e-mail or postal address, telephone number or other personally identifiable information changes, you may update or correct the relevant information by e-mailing us at info@merrell.eu or by updating your account details online.

If you prefer to be removed from our mailing list, please let us know by: (a) updating your account details online, (b) sending us an e-mail to the email address above with the word "remove" in the subject line, (c) following the unsubscribe instructions located at the end of any marketing e-mail you receive from us, or (d) phoning us at 0 (+44) 20 3376 2738. Please be sure to include in any communication your full name, e-mail address, postal address, and any message. Please note that such requests may take up to thirty (30) days to become effective.

How To Contact Us

If you have any questions or comments about this Privacy Policy or the data we hold about you please contact us at:

Address: Wolverine Europe Limited,
King’s Place
90 York Way
N1 9AG

Telephone: 020 3376 2738

Email: info@merrell.eu