Who We Are

Merrell exists to share the simple power of being outside with everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility, and durability.

Woman jumping across rocks wearing Merrell hiking boots

Adventure Blog

Stories of Merrell Adventures Check out our blog for updates and best tips from our athletes and ambassadors, as well as deep dives into our newest programs.

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Man walking with Merrell boots

Our History

OUTDOOR HERITAGE, QUALITY & PERFORMANCE Merrell was established in 1981 when two executives for the Rossignol ski company, Clark Matis and John Schweizer, decided to launch a new maker of hiking boots. The pair decided to join forces with Randal Ivan Merrell (R.I. Merrell), a maker of highly praised custom boots which retailed for $500 a pair. Matis set to work designing a more affordable high-performance boot, the Moab, which was developed in 1982. Since 1997, the company has been a wholly-owned subsidiary of shoe industry giant Wolverine World Wide.

Woman relaxing in an adirondak chair with Merrell clogs

Working at Merrell

WE LIVE THE BRAND We are committed to creating an inclusive and equitable Merrell culture. Consistent continued learning programs cover a range of topics including diversity, equity, inclusion, sustainability, and more. We keep it fun with pickleball tournaments and Trail Tuesday alongside ample employee benefits.

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Our Purpose

At Merrell, we believe in sharing the simple power of being outside with everyone. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love.

A diverse group of people in a mountain range

Trail for Everyone

ALL ARE WELCOME In 2018, we committed to making justice, equity, diversity, and inclusion a key pillar within our business. We are dedicated to the work it will take to create lasting change for a more equitable and inclusive tomorrow.

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Woman standing in front of a trail and tree with a cabin in the background


Preserving and protecting the trail "At Merrell, we believe in the profound power of the trail and we strive to be a dedicated steward of our environment. We exist to inspire everyone to explore the outdoors, and we need a healthy home in order to do just that."
- Chris Hufnagel, Merrell President

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Man and boy hanging out and smiling


CAUSES THAT MATTER TO US We are proud to support a range of non-profit organisations and causes working to ensure getting outside is safe, simple, and sustainable for all.

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Two women hugging on a mountainside

Inclusivity Report

As part of our journey to create welcoming outdoor spaces, we researched how we can make the outdoors inclusive and welcoming to all.

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Merrell in the Wild

The best links to stay up-to-date and connected with all things Merrell!

Silhouette against a mountain background

Our Films

Short films of people we are proud of We are proud to help share stories of the outdoors and the awesome people driving change, empowering others, and protecting our land.

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Group of people standing in a mountain range


The latest Merrell News Read the latest news, browse product fact sheets, and access downloadable multimedia at Merrell Newsroom.

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