MERRELL & GARMIN FORGE GROUND-BREAKING ALLIANCE
TO INSPIRE A NEW GENERATION OF OUTDOOR FANS
We are delighted to announce we have teamed up with the World’s leading mobile navigation device company and a global manufacturer of in-car sat navs, portable navigation devices, handheld GPS units, and GPS products for the marine and outdoor sectors, Garmin.
The partnership will draw on the extensive heritage of both brands and passion for getting outside to encourage exploration of the great outdoors, seek adventure and exhilaration as well as encounter new experiences.
The partnership will see Merrell and Garmin undertaking joint campaigns, promotions, collaborations and much more. The exciting alliance will play a focal part of encouraging more people to ‘Get Outside’.
This is what Garmin had to say about the partnership – “Partnering with a footwear and clothing company is a first for Garmin and represents an exciting new phase in developing the Garmin brand and its offering. Not only does Merrell have a great name in the industry, but the alliance also gives us the opportunity to marry our understanding of the outdoor market, our product capabilities and our passion for people’s enjoyment of the great outdoors with theirs. “Adding “Both brands want to ensure that young and old reap the benefits of an active and healthy lifestyle by using our products to the full.”
To celebrate the partnership Merrell and Garmin are giving 3 lucky people a chance to win a Garmin Dakota 20 GPS (RRP £289.99) by signing up for our monthly newsletter. Click here to join our mailing list and for the chance to win (closing date May 31st 2010)*
For more information on Garmin please visit:
*Not open to employees, the family or friends of employees of Wolverine World Wide and Garmin.
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