Merrell Outside in London

Outside in the City reframes the outdoors as something immediate and accessible - not a destination, but a mindset. It's about stepping beyond four walls to find clarity, creativity, and connection in the spaces we move through every day.

Creative & Birdwatcher

Ollie Olanipekun

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Meet Ollie, a London creative redefining the outdoors. For Ollie, "It starts outside" means stepping out your front door to find wonder in the city. Through urban birdwatching, he invites everyone to discover an accessible "soft space" for mental clarity, proving that nature's magic is right on our doorstep.

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“What changes in me when I step outside is my mood. I’m immediately uplifted. Wherever I am, whatever I’m doing, as soon as I’m outside, I feel this internal release.”

Through shared experiences rather than staged stories, Ollie shows how even the smallest encounters with nature can transform how the city feels — and how we feel within it.

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“I love watching people transform through birdwatching — through experience, not pictures.”

A reminder that clarity doesn’t live far away. Sometimes, it’s just outside your door.

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Art Directors

Castay Twins

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A story about creative liberation, observation, and finding inspiration in the everyday — coming soon.

Street Fisher

Samuel

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A story about presence, patience, and unexpected calm — coming soon.

City collection