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THE MERRELL BLOG: WHAT'S NOW. WHAT'S NEXT. LET'S GET OUTSIDE.

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Origins

At The Trailhead

Hang on, let me look at this map for a second. Found it. We’re right here. See? Because the sun is setting over there…I’ll try and explain later. Welcome!

This is Merrell Origins.

Merrell started with a simple dream and a tall order: outdoor shoes, made well. Tough sell, right? Lucky for us, Clark Matis and “Uncle” Randy Merrell embarked on an adventure in 1981 that led them to "The Best In The World."



So rather than beers and ice cream cake, we decided to celebrate 30 years of good construction and good design with just that: good construction and good design. We’re re-imagining the classic styles of Uncle Randy and Clark to bring some of that vintage charm back to our footwear. These designs are wearable, streetwise and fieldsmart. And they still have the signature smirk of those first Merrell shoes—a glimmer of wide-eyed adventuring.

Our Traveling Companions: "The Wilderness", "The Eagle", "The Solo"

The Wilderness is the Real Deal McHolyfield. This boot harkens back to the original style that the Merrell dynamic duo conjured into being when they wanted an alternative to the stiff, heavy European shoes that dominated the outdoor scene. The Wilderness has been given a friendly push into the 21st century with construction incorporating recycled materials and an upgraded design, still sporting the signature blue laces.



The Eagle reminds me of those hiking boots you inherit from Dad’s closet for your first trip on the trail: they show little sign of age, apart from accumulated mud, and are way too retro-cool to trade in for a modern pair. The updated Eagle holds your heel and ankle in place—a perfect mid hiking boot for a short hike, medium walk, or long frolic into the great beyond.



The Solo redesign keeps the hiking shoe easy and lightweight with some eco-friendly improvements…so no judgments if you have to wear ankle weights for a while to get used to them. And these shoes look like a call to adventure! You can almost imagine the glint in Uncle Randy’s eye when he chose vibrant colors for this outdoor pair. It makes the comfortable Solo wearable and maybe even a little cheeky.



Our roadmap: Forget the map. Who needs a map anyway? We’ll be using the spirit of Merrell’s original trailblazing as our guide

Our wilderness guide: KK Apple: adventurer at heart and unabashed fresh-air breather. Hello!

So join us! On this new adventure. On a permanent day trip to the outdoors. You’re already outside, even if it’s just for fleeting moments. So stay for a few. Look up, breathe in. Catch the sound of the rushing river nearby before you turn the corner and head back to the city.

The Merrell Origins Blog is hunting for something real, something good. Something you can sink your teeth into and taste soft leather and soil and…ok, just maybe just metaphorically sink your teeth into. Make sure to follow us on "Twitter", check us out on "Facebook", and stay tuned here on "Merrell Origins."

See you over the next ridge!

– KK

7/29/2011
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