Origins

Proper Attire

A good outdoor outfit is hard to find.

Or easy to find, if you use all of your resources. There are more technical guides for wilderness apparel in the world than you can shake a stick at. Like maybe a walking stick, if you're interested in hiking.

You can find advice for outerwear, innerwear, footwear (hello!), packs, and more, all over the place. Finding your favorites and feeling comfortable? That's a longer process. 

So here's a toast to that favorite parka or long underwear or hiking boot. It is wonderfully worn in, ready to travel and maybe even gets you excited for your next excursion outside. Most importantly, it feels like yours.

Wear it on the trail. Mother Nature's runway is long and tree-filled and very forgiving.

Waterproof and lightweight,

-KK