THE MERRELL BLOG: WHAT'S NOW. WHAT'S NEXT. LET'S GET OUTSIDE.
Merrell and Life Time Fitness Offer Free Outside Fitness Classes
Continuing our commitment to get more people outside connecting to the world, we are hosting “Outside Fitness Powered by Merrell,” free outdoor fitness classes at more than 100 Life Time locations nationwide. Each class will be led by Life Time’s certified personal trainers and will focus on bodyweight exercises in a boot camp class format. ‘Outside Fitness Powered by Merrell’ will be offered three times per week in June, July and August 2013. For more information, including class schedules, locations and registration, visit www.lifetimefitness.com/merrell.
“We see a growing movement of people looking for venues to cross train outside – from city playgrounds to trail heads doing pull ups on branches,” said Meg Hammond, director of global marketing at Merrell. “By offering free classes that focus on the benefit of connection with the outside, we hope to motivate more people to set personal goals. Its time to unplug and connect to your world through outside fitness.”
“Outside Fitness Powered by Merrell,” is the next activation of Merrell’s larger “Connect to Your World” campaign providing free and functional ways for people to live active, healthy outside lives. A month ago Merrell, with minimalist and ambassador Tim Ferriss (author of The 4-Hour Body), gave people “The 4 Fundamentals of Outside Fitness,” a 4-step, bodyweight-only fitness program focusing on the power of a connection to the outdoors. “Outside Fitness Powered by Merrell” classes are based on the “4 Fundamentals” bringing a love of the outside to fitness to meet anyone’s athletic goals. People will feel the benefits of being fueled by fresh air and strengthened by a connection to the world as they cross train in a free and fun environment.