MERRELL ANNOUNCES BREAKTHROUGH BREAST CANCER PARTNERSHIP
MERRELL TEAMS UP WITH BREAKTHROUGH BREAST CANCER TO HELP STAMP OUT BREAST CANCER
Merrell has joined an impressive list of companies to form an official partnership with Breakthrough Breast Cancer, a pioneering charity committed to fighting breast cancer through research, campaigning and education.
With research showing that regular exercise helps reduce the risk of breast cancer, the alliance represents a natural progression for both Merrell and Breakthrough Breast Cancer who both champion the various benefits of pursuing an active lifestyle.
The statistics surrounding breast cancer are alarming, with nearly 1,000 women dying each month from the disease while 1 in every 9 women will develop breast cancer at some point in their lifetime. However, more women than ever in the UK are surviving breast cancer owing to better awareness, screening and treatment. Merrell is creating an integrated marketing campaign that will envelope Breast Cancer Awareness Month in October to help generate awareness and communicate the charity’s key messages.
Launching in September, Merrell will leverage its official outdoor partnership with an in-store campaign that will focus on selected pink styles from the women’s Siren footwear range, when 10% of the retail price will be donated to Breakthrough Breast Cancer with every purchase. To further harness the campaign’s key messages, a research-backed PR campaign will be rolled out nationally across all media channels, supported by targeted Merrell and Breakthrough media promotions.
Breakthrough Breast Cancer is committed to the prevention, treatment and ultimate eradication of breast cancer and has partnered with a select number of companies to bring the issue to the top of the public’s consciousness.
Jonathan Pennington, UK Marketing Manager, Merrell, commented:
“Merrell is proud to partner with Breakthrough Breast Cancer because it’s a charity that shares our firm belief that an active outdoor lifestyle helps stimulate wellbeing. The statistics surrounding breast cancer are alarming however we believe our partnership campaign will help not only to provide valuable financial support but perhaps more importantly, help communicate vital breast cancer messaging to new audiences.”
Adam Colling, Head of Corporate Partner, Breakthrough Breast Cancer, added:
“We’re thrilled to be working with Merrell this year and encouraging people to get active, whilst supporting Breakthrough Breast Cancer. The money raised through the sales of the Merrell products will enable us to continue".